Hi, I’m Alonso, an entrepreneur and product marketing professional with a passion for helping startups and SMB's that are building exciting things, engage their audiences and drive revenue. Throughout my career, I've been fortunate to lead impactful projects that fuse creativity with technology, amplifying brand visibility and customer loyalty in global markets including the United States, Mexico, Colombia and Indonesia.
Most recently, I served as the Director of Product Marketing at TREBEL Music, where I spearheaded product-led growth strategies that contributed to doubling user adoption from 5 million to over 11 million MAUs in less than two years. I was instrumental in launching an AI-powered feature that increased share rates by 30% while driving organic installs, earning us a prestigious U.S. Stevie Business Award in 2024. The teamwork behind this achievement was essential.
Before TREBEL, I led Email Marketing efforts at Universal Music Group, where I partnered with multiple teams to build and execute global campaigns that generated millions in sales and implemented automation strategies focused on increasing LTV and AOV across dozens of e-commerce stores. I have also collaborated with various startups and organizations, including Aire Libre Running, 21C Media Group, Musicabana Foundation, Distrito Global (Bahidorá Music Festival), and Weav Music, the last being an innovative music app co-founded by Lars Rasmussen, the visionary mind behind Google Maps.
I hold a Master’s degree from New York University and a Bachelor’s degree from Iberoamericana University in Mexico City. As I continue to hone my skills, I am in the process of earning a certificate in UX Design from Interaction Design Foundation.